May 12, 2008 - 12:13 AM

Outsell: Online Ad Growth Won't Replace Lost Print Revenue
New data that ties together the mature business of circulation and print advertising with the growing online ad business predicts that the newspaper industry could face a revenue shortfall of $20 billion by 2010.
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U.K. Online Advertising Overtakes Mags
Online has become the fourth-largest display advertising market in the U.K. as media consumption shifts, especially among those age 16-24, according to a report by the U.K. Office of Communications (Ofcom).  ...read more
Online advertising surges as more South Africans surf the Net
Johannesburg - The growing internet use by higher-income groups has led to a boom in online advertising, which is expected to exceed R183 million a year by the end of 2006.  ...read more
Ad agencies slow to download 'new media' - Sundaytimes
ADVERTISING agencies in South Africa have been slow to embrace new media; such as the Internet and cellphones to communicate with potential customers; but they are set to be dragged into the 21st century by media owners and retailers.  ...read more
WebPR in a Nutshell
The recent buzz around WebPR, Optimised Press Releases, Online Reputation Management, and Blogging, etc. is causing quite a stir. It seems there is a whole new lexicon emerging and many are struggling to keep up with the eMarketing geeks and their fancy new terminology.  ...read more
Online spend set to grow 25 per cent worldwide in 2006
Internet advertising will continue its rapid ascent in 2006 and help prop up growth in the ad market as a whole, according to a new report from Carat International.  ...read more
Bloggers: A portrait of the internet's new storytellers
The ease and appeal of blogging is inspiring a new group of writers and creators to share their voices with the world.  ...read more
New OPA website ....
The OPA's new look website will be launched soon. Looking forward to ending a cold winter with a hot website. 'Stay tuned!'  ...read more
The Online Marketing Conference
The Internet has become the primary medium for reaching potential clients anywhere across the globe. While at first the confusion of experiments, beta versions of websites, search engines and other online devices cause marketers to consider this world of the Internet unknowable and perhaps too unpredictable, there is now a growing body of work to which marketers are paying attention.  ...read more
 
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